We, in games, need to get far better at this.
Cool Spot, this game, based on 7-Up's Spot mascot, was the rare example of an advertising gimmick that found praise from gamers and critics alike.
There are a number of advantages to advertising in video games compared to traditional marketing in print, radio or television (See also, traditional Marketing ).
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Game developers are the programmers who actually build the characters and levels that make up games.